References

• 1968Attitudinal effects of mere exposure.6,730 cited
• 1975Family resemblances: Studies in the internal structure of categories5,932 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
• 1994The Financial Information Content of Perceived Quality789 cited
• 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
• 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
• 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited
• 2003Media exposure, body dissatisfaction and disordered eating: television and magazines are not the same!292 cited
• 1985Effects of Humor in a Radio Advertising Experiment202 cited
• 1981Strategies and classification learning.185 cited
• 1982The Effects of Humor on Attention in Magazine Advertising168 cited
• 2012Revitalising brands through communication messages: the role of brand familiarity166 cited
• 1985The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage149 cited