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High or low: The impact of brand logo location on consumers product perceptions · Study

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ArticleHigh or low: The impact of brand logo location on consumers product perceptions

Rui Dong2018

Article2018

High or low: The impact of brand logo location on consumers product perceptions

Rui Dong · Mark R. Gleim

33 citations·0/0 files stored·Food Quality and Preference

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

2003Metaphors We Live By 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1987Dimensions of Consumer Expertise 2001Culture and systems of thought: Holistic versus analytic cognition.1989MANAGING BRAND EQUITY 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter 2005Global marketing and advertising: understanding cultural paradoxes 2004Why the Sunny Side Is Up

Cited by

2019Carbon labels and “horizontal location effect”: Can carbon labels increase the choice of green product?2020Positioning of design elements on the packaging of frozen convenience food and consumers’ levels of attention: An experiment using pizza boxes 2020Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption 2022Chinese cultural element in brand logo and purchase intention 2018“Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

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Year2018

Typearticle

Published2018-05-18

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations33

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.foodqual.2018.05.003

openalex_workW2803896396

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2022

The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market

2021Factors affecting customer buying behavior in online shopping

2023Framed or Unframed? An empirical study of the impact of food brand logo frame on consumers’ food preferences