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The journey towards customer centricity and service growth in B2B: a commentary and research directions

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Cited by

2020Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling43 cited
2020The effects of customer-centricity in hospitality37 cited
2022What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives36 cited

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2019

Value champions in business markets: Four role configurations

27 cited

2019Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence25 cited

2023The evolution of B2B strategies in the rise of value co-creation and service management24 cited

2025How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda21 cited

2024A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation21 cited

2025Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies18 cited

2020SERVICE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: AN SDL PERSPECTIVES17 cited

2022Balanced centricity: a joint institutional logic within open collaborative ecosystems15 cited

2023Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context9 cited