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Consumer dispositions toward global brands

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443 cited

2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework329 cited

2011Cosmopolitan consumers as a target group for segmentation302 cited

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2022Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago16 cited
2022Do consumers follow their heart or mind when purchasing global brands? Empirical insights14 cited
2021Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance14 cited