Incorporating Team Processes into the Advertising Curriculum

Brett Robbs · Anders Gronstedt

5 citations0/0 files storedJournal of Advertising Education

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Management and Marketing Education Innovative Teaching and Learning Methods Team Dynamics and Performance

Abstract

Most advertising students will spend the rest of their lives working in teams. Yet most of them are not offered a single hour of teamwork training. This paper reviews the work on collaborative learning and also examines the practices of corporations known for their emphasis on teamwork. In-depth interviews with 41 managers at nine corporations help identify the processes which are essential for teamwork. The paper then discusses ways these processes can be incorporated into the advertising curriculum.

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1994What Matters in College? Four Critical Years Revisited.1983Cooperative Learning: Theory, Research and Practice 1998Learning Together and Alone: Cooperative, Competitive, and Individualistic Learning 1991Cooperative learning : increasing college faculty instructional productivity 1983When does cooperative learning increase student achievement?1993The wisdom of teams: Creating the high performance organization 1990Cooperative learning: theory and research 1992Expanding cooperative learning through group investigation

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2013Soft Skills: The Difference between Leading and Leaving the Advertising Industry?

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