Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Abstract

Paul Smith, author of the acclaimed "Lead with a Story", shifts his best-selling formula from leadership to the sales arena. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell. (source éditeur)

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