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Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
16 references·4 citing·41 second hop
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing (2018)Keeping it real: examining the influence …Language, Memory, and Thought (2013)Language, Memory, and ThoughtAuthenticity: what consumers really want (2008)Authenticity: what consumers …Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsUniversals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Universals in the Content and…Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications. (1990)Toward a theory of the univer…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The nature of human values (1973)The nature of human valuesTrue or performative allyship: A matter of perception in search of cause-related marketing authenticity (2024)True or performative allyship…Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook (2024)Brand Authenticity: A 21-Year…A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing (2023)A Donation-With-Purchase at a…Authenticity: shedding light on the branding context (2022)Authenticity: shedding light …Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Culture's Consequences: International Differences in Work-Related Values (1981)Are There Universal Aspects in the Structure and Contents of Human Values? (1994)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. 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References

  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 1973The nature of human values10,141 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 1995Building Strong Brands4,432 cited
  • 1990Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications.2,338 cited
  • 2013Language, Memory, and Thought2,175 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

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1,131 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 2008Authenticity: what consumers really want907 cited
  • Cited by

    • 2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited
    • 2024True or performative allyship: A matter of perception in search of cause-related marketing authenticity16 cited
    • 2022Authenticity: shedding light on the branding context15 cited
    • 2024Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook14 cited