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THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS
16 references·0 citing·39 second hop
THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS (2012)THE IMPACTS OF SELF-BRAND CONGRUENCE ON B…Effect of self-congruity with sponsorship on brand loyalty (2007)Effect of self-congruity with…The Evolution of Loyalty Intentions (2006)The Evolution of Loyalty Inte…Direct and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Are Loyal Customers Profitabl…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Service providers and customers: social exchange theory and service loyalty (2005)Service providers and custome…How commitment both enables and undermines marketing relationships (2005)How commitment both enables a…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…When Good Brands Do Bad (2004)When Good Brands Do BadConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The qualitative satisfaction model (1997)The qualitative satisfaction …Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectManaging Brand Equity (1991)Managing Brand EquityUsing self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…A Theory of Cognitive Dissonance (1957)Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)The State of Psychological Ownership: Integrating and Extending a Century of Research (2003)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)A Theory of Cognitive Dissonance (2017)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Dimensions of Brand Personality (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Whence Consumer Loyalty? (1999)Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Customer engagement, buyer‐seller relationships, and social media (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Developing Buyer-Seller Relationships (1987)Possessions and the Extended Self (1988)Basics of Qualitative Research (1992)Understanding Customer Experience Throughout the Customer Journey (2016)Not So Different After All: A Cross-Discipline View Of Trust (1998)Brands and Branding: Research Findings and Future Priorities (2006)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The role of consumer–brand identification in building brand relationships (2011)Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework (2017)AI-based chatbots in customer service and their effects on user compliance (2020)Some antecedents and outcomes of brand love (2006)Brand Love (2011)Extended Self in a Digital World: Table 1. (2013)Distinction: A Social Critique of the Judgement of Taste* (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Customer value: The next source for competitive advantage (1997)E‐satisfaction and e‐loyalty: A contingency framework (2003)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1991Managing Brand Equity7,170 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1995Why Satisfied Customers Defect2,230 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,589 cited
  • 2004When Good Brands Do Bad1,553 cited
  • 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives1,323 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty986 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation874 cited
  • 2006The Evolution of Loyalty Intentions800 cited
  • 2005How commitment both enables and undermines marketing relationships428 cited
  • 2007Effect of self-congruity with sponsorship on brand loyalty403 cited
  • 1981A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts384 cited
  • 2005Service providers and customers: social exchange theory and service loyalty281 cited
  • 1997The qualitative satisfaction model274 cited

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  • 2006Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level254 cited
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