Content marketing - the fundamental tool of digital marketing

Abstract

In the era of digitalization, the importance of digital marketing has increased \nfrom one year to another as part of the marketing strategy practiced by organizations of any \ntype and any size. Given that digital marketing requires the existence of a content marketing, \nthe success or the failure of the company’s online communication depends to a significant \nextent on the quality of its content marketing. In this context, besides promoting a high \nquality of the content marketing, the digital marketers must undertake an analysis of the \ntarget in order to adapt their content and to choose the right way of promoting it. This \narticle defines the concept of content marketing and the importance that it has within the \nmarketing policies, as well as the proper means of developing a correct content marketing \nstrategy.

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