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Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons
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References

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  • 2007On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects174 cited
  • 2010Round Numbers as Goals173 cited
  • 2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons165 cited
  • 2012Distance from a distance: Psychological distance reduces sensitivity to any further psychological distance.157 cited
  • 2011Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers135 cited
  • 2009Six of One, Half Dozen of the Other135 cited
  • 2013Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

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126 cited
  • 2008Specification Seeking: How Product Specifications Influence Consumer Preference75 cited
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    • 2023Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products20 cited
    • 2023How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment10 cited
    • 2025Mitigating the Negative Effect of Overchoice on Purchase Decision: The Role of Product Evaluability5 cited
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    • 2024A Numeracy-Task interaction model of perceived differences2 cited