Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions

16 references·16 citing·44 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
2019Diffusion of Innovations 137,320 cited
1985Measuring the Involvement Construct6,012 cited
1989The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies4,202 cited
2008Redesigning Social Inquiry: Fuzzy Sets and Beyond3,388 cited
2005A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example3,281 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory1,941 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,322 cited

1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited

2009Value‐based segmentation of luxury consumption behavior1,104 cited

Cited by

2020How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis35 cited
2022The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study26 cited
2021Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience25 cited
2022Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment22 cited
2024Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants22 cited
2021Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers21 cited
2022Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector21 cited
2022Analysis of the Paths Affecting Corporate Green Innovation in Resource-Based Cities: A Fuzzy-Set QCA Approach18 cited
2023Luxury brand licensing: Competition and reference group effects18 cited
2019The dilemma of luxury brand extensions18 cited
2019MARKETING STRATEGY AND BUILDING BRAND VALUE ON THE HUNGARIAN MARKET17 cited
2022Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension16 cited
2022Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty15 cited
2025Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension13 cited
2020Brand and retailer co-branding13 cited
2023Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception12 cited