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Abstract Policy studies suggest that evidence-informed policymaking (EIPM) requires framing and persuasion strategies, and an investment of time to form alliances and identify the most important venue. However, this advice is very broad and often too abstract. In-depth case studies help make this advice more concrete. To understand the engagement strategies of influential policy actors, this case study examines the Ontario Poverty Reduction Strategy, a large-scale provincial policy touted as “evidence-based.” The study is based on interviews with elite policy advisors (n = 19) serving in different stages of the policymaking process. It shows that the elite advisors effectively used persuasion tactics, networking and longevity strategies to counteract a volatile political context and competing policy priorities. In light of the findings, this paper provides practical recommendations on how evidence producers can emulate such success in different contexts: understand formal and informal processes, master and exercise political acuity, and strategically establish networks with a diverse group of policy actors in order to effectively frame and communicate evidence.
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