Gamification in mobile applications: The case of airports

Abstract

This paper examines the parameters that can lead to the acceptance of smartphone gamified applications concerning the airport. A questionnaire survey was conducted, where travelers were asked to express their needs and requirements, when accessing the airport or using its facilities. Logistic regression methodology is used to analyze the acceptance of such applications and the willingness to pay for them. In addition, a multivariate probit model is developed to investigate the factors that affect the frequent use of the application. Economic rewards appear to have a significant impact on the users' acceptability towards using a smartphone application for airports. Findings from the statistical modelling show that people who travel rarely and those who would like to have assistance when at the airport are more likely to use such an application. Furthermore, indoor navigation and information about the airport's services are important features of the application and the willingness to pay.

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