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Twitter and Olympics

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References

2003Demand for Sport597 cited
2010Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets374 cited
2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited
2003Framing Identities: Gender, Ethnic, and National Parity in Network Announcing of the 2002 Winter Olympics235 cited
2010Uses and Gratifications of a Retired Female Athlete’s Twitter Followers206 cited
2008Note from Special Issue Editors191 cited
1982The demand for league football189 cited
2013Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies163 cited
2010THE ACCELERATION OF MEDIA SPORT CULTURE153 cited
2008Olympic Media: Inside the Biggest Show on Television150 cited
2014Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers146 cited
2013Dimensions of Social Media Utilization Among College Sport Fans131 cited
1999A Descriptive Analysis of NBC’s Coverage of the Centennial Olympics120 cited
2011Determinants of Demand for Televised Live Football: Features of the German National Football Team85 cited
2010

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On the Edge of Your Seat: Demand for Football on Television and the Uncertainty of Outcome Hypothesis

82 cited

2010An Agenda That Sets the Frames: Gender, Language, and NBC’s Americanized Olympic Telecast81 cited

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