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Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods
13 references·0 citing·42 second hop
Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods (2018)Product Placement Strategy in the Busines…What makes qualitative research good research? An exploratory analysis of critical elements. (2017)What makes qualitative resear…Penelitian Kualitatif & Desain Riset: Memilih di antara Lima Pendekatan (2014)Penelitian Kualitatif & Desai…The Essentials of Marketing Research (2012)The Essentials of Marketing R…The Impact of Distribution Intensity on Brand Preference and Brand Loyalty (2011)The Impact of Distribution In…Fundamentals of Qualitative Research (2011)Fundamentals of Qualitative R…The changing structure of distribution channels in Pakistan (2010)The changing structure of dis…Metode Penelitian Kualitatif (2010)Metode Penelitian KualitatifThe Essence of Research Methodology (2009)The Essence of Research Metho…Lessons for successful BOP marketing from Caracas' slums (2008)Lessons for successful BOP ma…Brand extensions: A manager's perspective (2005)Brand extensions: A manager's…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Success factors of line extensions of fast‐moving consumer goods (1999)Success factors of line exten…Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research (2004)Business Strategy at the Base of the Pyramid (2011)Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2011)The Discovery of Grounded Theory (2017)Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)What is strategy (2000)Brand extension feedback: The role of advertising (2008)Consumer Responses to Vertical Service Line Extensions (2008)Effect of brand extension strategies on brand image (2008)Diffusion of Innovations 1 (2019)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Trust In and Adoption of Online Recommendation Agents (2005)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Qualitative evaluation and research methods (1990)Women’s Experiences of Utilizing Religious and Spiritual Beliefs as Coping Resources After Miscarriage (2019)Sustainable Development in Peri-Urban Regions: A Triangulation Analysis (2023)Data Paradigms in the Era of LLMs: On the Opportunities and Challenges of Qualitative Data in the WILD (2025)KEPEMIMPINAN KEPALA SEKOLAH DALAM MEMBANGUN SEKOLAH BERKUALITAS DI SEKOLAH DASAR (2019)Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal (2020)Teacher strategies in online learning to increase students’ interest in learning during COVID-19 pandemic (2020)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Government and SMEs in the Maldives and Mauritius (2015)Designing and developing OM research – from concept to publication (2018)An Empirical Investigation of Leadership and Human Resources Capacities as Key Actors in the Implementation of Smart Education (2021)KEHIDUPAN SOSIAL EKONOMI SINGLE MOTHER DALAM RANAH DOMESTIK DAN PUBLIK (2018)Pengembangan Kemampuan Bahasa Reseptif Anak Usia Dini dalam Memperkenalkan Bahasa Inggris melalui Flash Card (2019)Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic (2021)Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms (2013)The use of sampling methods in advertising research: a gap between theory and practice (2017)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Applying Thematic Analysis to Education: A Hybrid Approach to Interpreting Data in Practitioner Research (2020)Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic (2020)Bir araştırma yöntemi olarak doküman analizi (2021)
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References

  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 2010Metode Penelitian Kualitatif5,718 cited
  • 2011Fundamentals of Qualitative Research1,234 cited
  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 2012The Essentials of Marketing Research788 cited
  • 2014Penelitian Kualitatif & Desain Riset: Memilih di antara Lima Pendekatan461 cited
  • 2009The Essence of Research Methodology147 cited
  • 2017What makes qualitative research good research? An exploratory analysis of critical elements.143 cited
  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited
  • 2008Lessons for successful BOP marketing from Caracas' slums94 cited
  • 2005Brand extensions: A manager's perspective42 cited
  • 2011The Impact of Distribution Intensity on Brand Preference and Brand Loyalty36 cited
  • 2010The changing structure of distribution channels in Pakistan31 cited

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