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ArticleBrand extensions: A manager's perspective

Edwin J. Nijssen2005

Article2005

Brand extensions: A manager's perspective

Edwin J. Nijssen · Clara Agustin

42 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1991Managing brand equity : capitalizing on the value of a brand name.1978Conjoint Analysis in Consumer Research: Issues and Outlook 1992The Effects of Sequential Introduction of Brand Extensions 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions 2001The impact of parent brand attribute associations and affect on brand extension evaluation 1988Brand Leverage: Strategy for Growth in a Cost-Control World 1995Has Power Shifted in the Grocery Channel?2001The Impact of Brand Extension Introduction on Choice

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2009PHYSICAL DISTRIBUTION AND CHANNEL MANAGEMENT: A KNOWLEDGE AND CAPABILITIES PERSPECTIVE*2013Brand extension feedback effects: towards a mediated framework 2010A cross-cultural comparison of brand extension success factors: A meta-study 2009Extending the brand: controllable drivers of feedback effects 2010The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions

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2009Brand Extension Effects on Brand Equity: A Cross-National Studyarticle · 10 shared references 2012Generalizing spillover effects of goods and service brand extensions: A meta-analysis approachreview · 8 shared references 2015Marketing strategy decisions for brand extension successarticle · 8 shared references 2008Brand extension feedback: The role of advertisingarticle · 7 shared references 2008Consumer innovativeness and consumer acceptance of brand extensionsarticle · 7 shared references 2010Consumer responses to brand extensions: a comprehensive modelarticle · 7 shared references

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Year2005

Typearticle

Published2005-10-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations42

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540244

openalex_workW2147497554

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2018

Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods

2012Foreign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy

2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services