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Edwin J. Nijssen · Study
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Author
Edwin J. Nijssen
40 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-3385-5262
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33
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39
Citations
3,853
Works here
40
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Most cited in this library
Exploring product and service innovation similarities and differences
2006 · 439 citations
Examining the animosity model in a country with a high level of foreign trade
2004 · 389 citations
Performance effects of using the Balanced Scorecard: a note on the Dutch experience
2004 · 268 citations
Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture
2001 · 210 citations
Determinants of the Adoption of New Product Development Tools by Industrial Firms
2000 · 170 citations
Works
40 shown
Visitors’ informal conservation learning: a customer journey design perspective
Environmental Education Research
·
2025
·
1 author
·
Open access
2
citations
Unleash the power of the installed base: Identifying cross-selling opportunities from solution offerings
Industrial Marketing Management
·
2022
·
3 authors
·
Open access
21
citations
The relationship between digital solution selling and value-based selling: a motivation-opportunity-ability (MOA) perspective
European Journal of Marketing
·
2022
·
2 authors
·
Open access
43
citations
Dealing with privacy concerns in product-service system selling: Value-based selling as fair treatment practice
Industrial Marketing Management
·
2022
·
3 authors
·
Open access
24
citations
Why Salespeople Avoid Big-Whale Sales Opportunities
Journal of Marketing
·
2021
·
4 authors
·
Open access
32
citations
The impact of digital transformation on salespeople: an empirical investigation using the JD-R model
Journal of Personal Selling and Sales Management
·
2021
·
2 authors
·
Open access
125
citations
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
Journal of the Academy of Marketing Science
·
2020
·
3 authors
·
Open access
52
citations
Reducing food waste through digital platforms: A quantification of cross-side network effects
Industrial Marketing Management
·
2020
·
4 authors
67
citations
Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Industrial Marketing Management
·
2020
·
2 authors
·
Open access
96
citations
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Journal of Business Research
·
2020
·
2 authors
59
citations
Balancing modularity and solution space freedom: effects on organisational learning and sustainable innovation
International Journal of Production Research
·
2018
·
4 authors
·
Open access
38
citations
Brand advocacy in the frontline: how does it affect customer satisfaction?
Journal of service management
·
2018
·
2 authors
·
Open access
64
citations
Beyond the retention—acquisition trade-off: Capabilities of ambidextrous sales organizations
Industrial Marketing Management
·
2017
·
3 authors
58
citations
Beyond the water cooler: using socialization to understand use and impact of networking services on collaboration in a business incubator
R and D Management
·
2017
·
2 authors
·
Open access
30
citations
Why did they do it? How customers’ self-service technology introduction attributions affect the customer-provider relationship
Journal of service management
·
2016
·
3 authors
·
Open access
75
citations
Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance
International Journal of Research in Marketing
·
2016
·
3 authors
56
citations
Alternative Mechanisms Guiding Salespersons’ Ambidextrous Product Selling
British Journal of Management
·
2015
·
3 authors
·
Open access
53
citations
Don’t just fix it, make it better! Using frontline service employees to improve recovery performance
Journal of the Academy of Marketing Science
·
2013
·
4 authors
83
citations
Strategic Value Assessment and Explorative Learning Opportunities with Customers
Journal of Product Innovation Management
·
2012
·
3 authors
·
Open access
54
citations
Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning
Journal of International Marketing
·
2011
·
2 authors
130
citations
Understanding workplace boredom among white collar employees: Temporary reactions and individual differences
European Journal of Work and Organizational Psychology
·
2011
·
3 authors
73
citations
Exploring CRM effectiveness: an institutional theory perspective
Journal of the Academy of Marketing Science
·
2011
·
2 authors
·
Open access
131
citations
Customer orientation and future market focus in NSD
Journal of service management
·
2011
·
3 authors
·
Open access
44
citations
Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships
Journal of International Marketing
·
2009
·
2 authors
76
citations
Consumer World-Mindedness, Social-Mindedness, and Store Image
Journal of International Marketing
·
2008
·
2 authors
134
citations
Exploring product and service innovation similarities and differences
International Journal of Research in Marketing
·
2006
·
3 authors
·
Open access
439
citations
Brand extensions: A manager's perspective
Journal of Brand Management
·
2005
·
2 authors
42
citations
Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation
Technovation
·
2005
·
2 authors
78
citations
Performance effects of using the Balanced Scorecard: a note on the Dutch experience
Long Range Planning
·
2004
·
2 authors
268
citations
Examining the animosity model in a country with a high level of foreign trade
International Journal of Research in Marketing
·
2004
·
2 authors
389
citations
On the use of “borrowed” scales in cross‐national research
International Marketing Review
·
2003
·
2 authors
167
citations
Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach
Journal of the Academy of Marketing Science
·
2003
·
4 authors
114
citations
Strategic reactions of national brand manufacturers towards private labels
European Journal of Marketing
·
2002
·
3 authors
117
citations
Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture
Journal of International Marketing
·
2001
·
3 authors
·
Open access
210
citations
The Worldminded consumer: An Emic Exploration
Radboud Repository (Radboud University)
·
2001
·
6 authors
16
citations
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
DIAL (Catholic University of Leuven)
·
2000
·
2 authors
·
other
15
citations
Determinants of the Adoption of New Product Development Tools by Industrial Firms
Industrial Marketing Management
·
2000
·
2 authors
170
citations
Success factors of line extensions of fast‐moving consumer goods
European Journal of Marketing
·
1999
·
1 author
138
citations
Branding fresh food products: Exploratory empirical evidence from the Netherlands
European Review of Agricultural Economics
·
1998
·
2 authors
·
Open access
35
citations
Consumer evaluations of brand extensions : an integration of previous research
TU/e Research Portal
·
1994
·
2 authors
·
report
·
Open access
35
citations