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Consumer evaluations of brand extensions : an integration of previous research · Study

ReportConsumer evaluations of brand extensions : an integration of previous research

Edwin J. Nijssen1994

OA

Reportgreen1994

Consumer evaluations of brand extensions : an integration of previous research

Edwin J. Nijssen · Diana Hartman

35 citations·0/0 files stored·TU/e Research Portal

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2020Attributes Ensuring Positive Consumer Evaluation in Brand Extension of Pakistan 2010A cross-cultural comparison of brand extension success factors: A meta-study 1999Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model 2009Brand Extensions in Emerging Markets: Theory Development and Testing in China 2011Consumer evaluations on brand extensions: B2B brands extended into B2C markets 2013Consumer attitude towards brand extension 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong 2011Which category to extend to – Product or service?

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Year1994

Typereport

Published1994-01-01

VenueTU/e Research Portal

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW1555287220

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