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Cited by

• 2020Attributes Ensuring Positive Consumer Evaluation in Brand Extension of Pakistan28 cited
• 2010A cross-cultural comparison of brand extension success factors: A meta-study23 cited
• 1999Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model22 cited
• 2009Brand Extensions in Emerging Markets: Theory Development and Testing in China21 cited
• 2011Consumer evaluations on brand extensions: B2B brands extended into B2C markets20 cited
• 2013Consumer attitude towards brand extension17 cited
• 2019Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong16 cited
• 2011Which category to extend to – Product or service?14 cited
• 2012Brand Success Redefined: An Analysis of the Interrelationships Among Various Brand Dimensions13 cited