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Understanding Online Impulsive Buying Behaviour of Students · Study

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ArticleUnderstanding Online Impulsive Buying Behaviour of Students

Satinder Kumar2018

OA

Articlediamond2018

Understanding Online Impulsive Buying Behaviour of Students

Satinder Kumar · Arshveer Kaur

14 citations·0/0 files stored·International Journal of Management Studies

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1997Advertising And Promotion: Integrated Marketing Communications Perspective 2001Atmospheric qualities of online retailing 1999The Internet Shopper 2000A multi‐method investigation of consumer motivations in impulse buying behavior

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2013Shopping online without thinking: being emotional or rational?article · 7 shared references 2018Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environmentarticle · 6 shared references 2005A model of online impulse buying: an empirical studythesis · 6 shared references 2022Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From Indiaarticle · 6 shared references 2011Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Qualityarticle · 5 shared references 2017How website quality affects online impulse buyingarticle · 5 shared references

Details

Year2018

Typearticle

Published2018-06-14

VenueInternational Journal of Management Studies

ISSN-L2231-2528

Languageen

Citations14

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.18843/ijms/v5i3(1)/09

openalex_workW2807722508

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