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What brand extensions need to fully benefit from their parental heritage · Study

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ArticleWhat brand extensions need to fully benefit from their parental heritage

Paul W. Miniard2018

Article2018

What brand extensions need to fully benefit from their parental heritage

Paul W. Miniard · Rama K. Jayanti · Cecilia M. O. Alvarez · Peter Reid Dickson

27 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1990Consumer Evaluations of Brand Extensions 2003Brand Synthesis: The Multidimensionality of Brand Knowledge 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1994The Importance of the Brand in Brand Extension 1983Cognitive processes in the revision of stereotypic beliefs.1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

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2021Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience 2022The Journal of the Academy of Marketing Science at 50: A historical analysis 2022Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time‐honored brands in China 2024How best to advertise low-fit brand extensions: a construal level theory perspective

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2019Spillover effects in marketing: integrating core research domainsarticle · 14 shared references 2020Consumer acceptance of brand extensions: Is parental fit preeminent?article · 14 shared references 2018The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fitarticle · 13 shared references 2011Towards a better understanding of factors affecting transfer of brand associationsarticle · 13 shared references 2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilutionarticle · 12 shared references 2010Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norwayarticle · 12 shared references

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Year2018

Typearticle

Published2018-06-12

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations27

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-018-0586-5

openalex_workW2807830873

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