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What brand extensions need to fully benefit from their parental heritage

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
1994The Importance of the Brand in Brand Extension819 cited
1983Cognitive processes in the revision of stereotypic beliefs.805 cited
1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
2007Attitude Construction: Evaluation in Context627 cited
1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
2018Capitalism without Capital480 cited
2000The Brand Relationship Spectrum445 cited
1998The Negative Impact of Extensions: Can Flagship Products Be Diluted?425 cited
2006Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

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399 cited

2017Capitalism without Capital: The Rise of the Intangible Economy392 cited

Cited by

2021Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience25 cited
2022The Journal of the Academy of Marketing Science at 50: A historical analysis20 cited
2022Cultural congruity and extensions of corporate heritage brands: An empirical analysis of time‐honored brands in China15 cited
2024How best to advertise low-fit brand extensions: a construal level theory perspective13 cited
2020Heritage-based value of a corporate brand: antecedents and effects on the firm’s financial value12 cited
2021Is similarity a constraint for service-to-service brand extensions?12 cited
2023Who will embrace upward line extension? The role of power distance belief9 cited
2021Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations9 cited
2019Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective9 cited