SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Is similarity a constraint for service-to-service brand extensions? · Study

ArticleShelves

ArticleIs similarity a constraint for service-to-service brand extensions?

Radu Dimitriu2021

OA

Articlebronze2021

Is similarity a constraint for service-to-service brand extensions?

Radu Dimitriu · Luk Warlop

12 citations·0/0 files stored·International Journal of Research in Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Service and Product Innovation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1996The Behavioral Consequences of Service Quality 1977Features of similarity.1975Family resemblances: Studies in the internal structure of categories 2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach 1990Consumer Evaluations of Brand Extensions 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2019Spillover effects in marketing: integrating core research domainsarticle · 22 shared references 2023A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fitreview · 21 shared references 2017Extending service brands into products versus servicesarticle · 17 shared references 2017Brand extension similarity can backfire when you look for something specificarticle · 17 shared references 2013Consumer attitude towards brand extensionarticle · 16 shared references 2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to servicesarticle · 15 shared references

Details

Year2021

Typearticle

Published2021-12-15

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations12

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.ijresmar.2021.12.001

openalex_workW4200527620

Links

Imported from OpenAlex (CC0) — nothing here is generated.