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Is similarity a constraint for service-to-service brand extensions?
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Is similarity a constraint for service-to-service brand extensions? (2021)Is similarity a constraint for service-to…Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…Moving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Moving Forward and Making a D…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Some New Thoughts on Conceptu…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Alternative Approaches to Understanding the Determinants of Typicality (1990)Alternative Approaches to Und…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Features of similarity. (1977)Features of similarity.Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Strategic Management and Marketing in the Service Sector (1984)Evolving to a New Dominant Logic for Marketing (2003)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Thought and language (1962)Fuzzy sets (1965)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Experimental and Quasi-Experimental Designs for Research (1963)Understanding Attitudes and Predicting Social Behavior (1980)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)A model of dual attitudes. (2000)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)On the psychology of prediction. (1973)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)E‐service quality: a model of virtual service quality dimensions (2003)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1977Features of similarity.7,414 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach3,537 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service1,545 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 2006Drivers of Brand Extension Success

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667 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality490 cited
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