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NATID: The Development and Application of a National Identity Measure for Use in International Marketing

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1,027 cited

1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited

Cited by

2019How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity132 cited
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2006An Assessment of the Use of Structural Equation Modeling in International Business Research75 cited
2013National identity and the perceived values of foreign products with local brands40 cited
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2003Targeting East Asian markets: A comparative study on national identity38 cited
2004Assessing National Identity in Russia between Generations using the National Identity Scale36 cited
2002National identity and NATID32 cited
2021Buy domestic or foreign brands? The moderating roles of decision focus and product quality30 cited
2000Valued product attributes in an emerging market: a comparison between French and Malaysian consumers30 cited
2010Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan27 cited
2022Pride and prejudice: Unraveling and mitigating domestic country bias24 cited
2020Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review22 cited
2017CULTURAL ANTECEDENTS TO THE NORMATIVE, AFFECTIVE, AND COGNITIVE EFFECTS OF DOMESTIC VERSUS FOREIGN PURCHASE BEHAVIOR22 cited
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2022When organizational crises meet nationalism: Crisis communication of multinational corporations in the Chinese context20 cited