Transformative Marketing: The Next 20 Years

V. Kumar

267 citations0/0 files storedJournal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Management and Marketing Education

Abstract

In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can contribute to advancing the marketing discipline? As I reflect on how to respond, I recognize the transformation that is occurring within the marketing discipline. I view this transformation as an important phenomenon occurring around us, and I present my thoughts on the same in this editorial.

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2014Where is the land of Opportunity? The Geography of Intergenerational Mobility in the United States *2015From Multi-Channel Retailing to Omni-Channel Retailing 1959THE STAGES OF ECONOMIC GROWTH 1999Charting New Directions for Marketing 2017Customer engagement in service 1996In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing

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