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Transformative Marketing: The Next 20 Years
6 references·16 citing·51 second hop
Transformative Marketing: The Next 20 Years (2018)Transformative Marketing: The Next 20 Yea…Customer engagement in service (2017)Customer engagement in serviceFrom Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Where is the land of Opportunity? 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this work references cited by second hop

References

  • 2014Where is the land of Opportunity? The Geography of Intergenerational Mobility in the United States *2,917 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 1959THE STAGES OF ECONOMIC GROWTH2,279 cited
  • 1999Charting New Directions for Marketing516 cited
  • 2017Customer engagement in service498 cited
  • 1996In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing129 cited

Cited by

  • 2021Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights160 cited
  • 2020Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review146 cited
  • 2020Revisiting the consumer brand engagement concept145 cited
  • 2019The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas133 cited
  • 2021A global perspective on the marketing mix across time and space120 cited
  • 2023Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions108 cited
  • 2019What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches100 cited
  • 2019Moderators affecting the relationship between coopetition and company performance

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99 cited
  • 2020Moving from multi-channel to Omni-channel retailing: Special issue introduction98 cited
  • 2022Digital transformation of the value proposition: A single case study in the media industry86 cited
  • 2022Designing a seamless shopping journey through omnichannel retailer integration77 cited
  • 2022Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers74 cited
  • 2019Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing72 cited
  • 2019Impact of Self-Control, Financial Literacy and Financial Behavior on Financial Well-Being69 cited
  • 2024A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice68 cited
  • 2024The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)68 cited