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Designing a seamless shopping journey through omnichannel retailer integration · Study

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ArticleDesigning a seamless shopping journey through omnichannel retailer integration

Helen Cocco2022

OA

Articlebronze2022

Designing a seamless shopping journey through omnichannel retailer integration

77 citations·0/0 files stored·Journal of Business Research

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Digital Innovation in Industries

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1974An approach to environmental psychology 1975A QUANTITATIVE APPROACH TO CONTENT VALIDITY1 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 2016Understanding Customer Experience Throughout the Customer Journey

Cited by

2023Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity 2024Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building 2025How do omnichannel customer experiences affect customer engagement? Theory and empirical validation 2022The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions 2023

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2021Seamless experience in the context of omnichannel shopping： scale development and empirical validationarticle · 21 shared references 2019Multichannel integration along the customer journey: a systematic review and research agendareview · 16 shared references 2021Omni-channel retailing in supply chains: a systematic literature reviewreview · 16 shared references 2021At the source of integrated interactions across channelsarticle · 16 shared references 2022Omnichannel retailing and post-pandemic recovery: building a research agendaarticle · 15 shared references 2021Challenging the "integration imperative": A customer perspective on omnichannel journeysarticle · 15 shared references

Details

Year2022

Typearticle

Published2022-06-22

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations77

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jbusres.2022.06.031

openalex_workW4283323912

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How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender

2023Does cross-channel consistency always create brand loyalty in omni-channel retailing?

2024The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective

2023Omnichannel and consumer and retailer perceived risks and benefits: a review