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Designing a seamless shopping journey through omnichannel retailer integration

16 references·16 citing·39 second hopsampled

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References

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3,236 cited

2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited

Cited by

2023Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity60 cited
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2025How do omnichannel customer experiences affect customer engagement? Theory and empirical validation43 cited
2022The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions42 cited
2023How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender36 cited
2023Does cross-channel consistency always create brand loyalty in omni-channel retailing?27 cited
2024The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective26 cited
2023Omnichannel and consumer and retailer perceived risks and benefits: a review25 cited
2024Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions22 cited
2023Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment21 cited
2024How and when effective customer journeys drive brand loyalty: the role of consumer-brand identification20 cited
2024Driving channel integration perception in omnichannel environments: the role of touchpoints19 cited
2024Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA14 cited
2023The impact of regulations and motivations on behavioural intentions of customers with self-service technology difficulties14 cited
2025Toward D2A : Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences14 cited
2024The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives14 cited