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A Commentary on “Transformative Marketing: The Next 20 Years”
11 references·11 citing·30 second hop
A Commentary on “Transformative Marketing: The Next 20 Years” (2018)A Commentary on “Transformative Marketing…Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Strategic marketing and marke…Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation (2001)Toward a synthesis of the res…Organizational learning, knowledge and wisdom (2000)Organizational learning, know…Knowledge Capitalism (1999)Knowledge CapitalismMarket-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Toward a knowledge‐based theory of the firm (1996)Toward a knowledge‐based theo…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Strategic assets and organizational rent (1993)Strategic assets and organiza…Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology (1992)Knowledge of the Firm, Combin…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness (2025)From diversity to distinction…Transformative Marketing Education: Drivers, Outcomes, and Research Agenda (2024)Transformative Marketing Educ…Marketing Is a Transdisciplinary Body of Knowledge (2024)Marketing Is a Transdisciplin…Exploring the Impact of Ethical Leadership and Employee Engagement on Knowledge Sharing Attitudes in the Asian Digital Economy (2024)Exploring the Impact of Ethic…The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions (2023)The role of absorptive capaci…Competing through innovation: Let the customer judge! (2022)Competing through innovation:…Customer-based execution strategy in a global digital economy (2021)Customer-based execution stra…SERVICE QUALITY ANALYSIS OF PRIVATE UNIVERSITIES LIBRARIES IN MALAYSIA IN THE ERA OF TRANSFORMATIVE MARKETING (2019)SERVICE QUALITY ANALYSIS OF P…Impact of Self-Control, Financial Literacy and Financial Behavior on Financial Well-Being (2019)Impact of Self-Control, Finan…Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing (2019)Impact of Over-the-Top (OTT) …Analysis of the Inequality on Inter-regional and Inter-time Income Distribution in Indonesia (2019)Analysis of the Inequality on…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Organisational learning: a critical review (2003)Firm resources and sustained competitive advantage (2004)Ambivalence in Organizations: A Multilevel Approach (2014)Functions of Dysfunction (2014)The fifth discipline, the art and practice of the learning organization (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Market-focused sustainability: market orientation plus! (2010)Research in marketing strategy (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Prospect Theory: An Analysis of Decision under Risk (1979)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Nature of the Firm (1937)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Corporate Social Responsibility and Resource-Based Perspectives (2006)Dynamic capabilities: A review and research agenda (2007)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1996Toward a knowledge‐based theory of the firm16,143 cited
  • 1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology12,936 cited
  • 1993Strategic assets and organizational rent8,402 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2001Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation2,531 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2000Organizational learning, knowledge and wisdom614 cited
  • 2009Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises476 cited
  • 1999Knowledge Capitalism213 cited

Cited by

  • 2019Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing72 cited
  • 2019Impact of Self-Control, Financial Literacy and Financial Behavior on Financial Well-Being69 cited
  • 2019SERVICE QUALITY ANALYSIS OF PRIVATE UNIVERSITIES LIBRARIES IN MALAYSIA IN THE ERA OF TRANSFORMATIVE MARKETING52 cited

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2019
Analysis of the Inequality on Inter-regional and Inter-time Income Distribution in Indonesia
51 cited
  • 2022Competing through innovation: Let the customer judge!43 cited
  • 2021Customer-based execution strategy in a global digital economy30 cited
  • 2024Transformative Marketing Education: Drivers, Outcomes, and Research Agenda28 cited
  • 2023The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions16 cited
  • 2024Exploring the Impact of Ethical Leadership and Employee Engagement on Knowledge Sharing Attitudes in the Asian Digital Economy14 cited
  • 2025From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness14 cited
  • 2024Marketing Is a Transdisciplinary Body of Knowledge6 cited