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On Carrot Cake and Marketing Education: A Perspective on Balancing Skills for Employability
8 references·1 citing·39 second hop
On Carrot Cake and Marketing Education: A Perspective on Balancing Skills for Employability (2018)On Carrot Cake and Marketing Education: A…Revisiting the Relationship Between Marketing Education and Marketing Career Success (2017)Revisiting the Relationship B…Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels? (2017)Job Requirements for Marketin…Foundation of Digital Badges and Micro-Credentials (2016)Foundation of Digital Badges …The Future of Marketing Education (2012)The Future of Marketing Educa…Educating Students to Give Them a Sustainable Competitive Advantage (2011)Educating Students to Give Th…Knowledge and Skill Requirements for Marketing Jobs in the 21st Century (2010)Knowledge and Skill Requireme…Development of a questionnaire for assessing students’ perceptions of the teaching and learning environment and its use in quality assurance (2009)Development of a questionnair…Transformative Learning: Theory to Practice (1997)Transformative Learning: Theo…Equitable Work-integrated-Learning: Using Practical Simulations in University Marketing Subjects (2020)Equitable Work-integrated-Lea…Marketing Metrics: 50+ Metrics Every Executive Should Master (2006)Student Intercultural Proficiency From Study Abroad Programs (2009)A dynamic capabilities view of employability (2015)Identifying the trends and impact of graduate attributes on employability: a literature review (2015)Employability skills for future marketing professionals (2019)Transformative Dimensions of Adult Learning (1991)Achieving transformative sustainability learning: engaging head, hands and heart (2008)Transformative learning theory (2008)Heutagogy and lifelong learning: A review of heutagogical practice and self-determined learning (2012)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Testing Structural Equation Models. (1994)Understanding the ways in which design features of educational websites impact upon student learning outcomes in blended learning environments (2010)Using a research instrument for developing quality at the university (2012)Assessment of Student Engagement in Higher Education: A Synthesis of Literature and Assessment Tools (2015)Work teams: Applications and effectiveness. (1990)Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)An exploratory study of factors affecting undergraduate employability (2013)Graduate Employability and Communication Competence (2016)Investment in Human Capital and Personal Income Distribution (1958)Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education (1964)How College Affects Students (1992)Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective (2017)Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs (2019)Marketing Student Perceptions of Academic Program Quality and Relationships to Surface, Deep, and Strategic Learning Approaches (2020)Problem-Based Learning: What and How Do Students Learn? (2004)Big Data consumer analytics and the transformation of marketing (2015)Marketing Analytics for Data-Rich Environments (2016)Harnessing Digital Disruption With Marketing Simulations (2018)Analytics Capability in Marketing Education: A Practice-Informed Model (2021)Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success (2024)Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)Design and preliminary evaluation of a cyber Security Requirements Education Game (SREG) (2017)An integrative literature review of the implementation of micro-credentials in higher education: Implications for practice in Australasia (2021)Analysing micro-credentials in higher education: a Bernsteinian analysis (2021)
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References

  • 1997Transformative Learning: Theory to Practice4,437 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
  • 2012The Future of Marketing Education177 cited
  • 2009Development of a questionnaire for assessing students’ perceptions of the teaching and learning environment and its use in quality assurance155 cited
  • 2016Foundation of Digital Badges and Micro-Credentials100 cited
  • 2011Educating Students to Give Them a Sustainable Competitive Advantage96 cited
  • 2017Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?76 cited
  • 2017Revisiting the Relationship Between Marketing Education and Marketing Career Success56 cited

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  • 2020Equitable Work-integrated-Learning: Using Practical Simulations in University Marketing Subjects7 cited

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