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Consumer perceptions of luxury brands: An owner-based perspective · Study

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ArticleConsumer perceptions of luxury brands: An owner-based perspective

Frank Bachmann2018

Article2018

Consumer perceptions of luxury brands: An owner-based perspective

Frank Bachmann · Gianfranco Walsh · Eva Katharina Hammes

42 citations·0/0 files stored·European Management Journal

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1994Testing Structural Equation Models.1985Measuring the Involvement Construct 1981Snowball Sampling: Problems and Techniques of Chain Referral Sampling 2009The Theory of the Leisure Class

Cited by

2019Counterfeiting: conceptual issues and implications for branding 2021Understanding the antecedents to luxury brand consumer behavior 2020Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries 2024Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm 2022The Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective

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2019Exploring relationship between value perception and luxury purchase intentionarticle · 23 shared references 2022The manifestation of luxury value dimensions in brand engagement in self-conceptarticle · 23 shared references 2018A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysisarticle · 22 shared references 2018Effect of value perceptions on luxury purchase intentions: an Indian market perspectivearticle · 22 shared references 2021From silos to synergies: A systematic review of luxury in marketing researchreview · 21 shared references 2021Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention: a cross-cultural examinationarticle · 20 shared references

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Year2018

Typearticle

Published2018-06-29

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations42

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.emj.2018.06.010

openalex_workW2809745163

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2022

Exploring the antecedents of masstige purchase behaviour among different generations

2019Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising