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The influence of audience characteristics on the effectiveness of brand placement memory
16 references·1 citing·38 second hop
The influence of audience characteristics on the effectiveness of brand placement memory (2018)The influence of audience characteristics…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Partial Least Squares (PLS) S…Common Beliefs and Reality About PLS (2014)Common Beliefs and Reality Ab…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Defining Identification: A Th…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Core affect, prototypical emotional episodes, and other things called emotion: Dissecting the elephant. (1999)Core affect, prototypical emo…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…An approach to environmental psychology (1974)An approach to environmental …Modern Factor Analysis (1968)Modern Factor AnalysisModern factor analysis (1960)Modern factor analysisStore layout design and consumer response: a behavioural and EEG study (2023)Store layout design and consu…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Self-Efficacy: The Exercise of Control (1999)Social Cognitive Theory: An Agentic Perspective (1999)Social Cognitive Theory: An Agentic Perspective (2001)Health Promotion by Social Cognitive Means (2004)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)lavaan : An R Package for Structural Equation Modeling (2012)Testing measurement invariance of composites using partial least squares (2016)Partial Least Squares Structural Equation Modeling (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Economic Forces and the Stock Market (1986)The structure of negative emotional states: Comparison of the Depression Anxiety Stress Scales (DASS) with the Beck Depression and Anxiety Inventories (1995)An updated and expanded assessment of PLS-SEM in information systems research (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)
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1,926 cited
  • 2014Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It1,899 cited
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    • 2023Store layout design and consumer response: a behavioural and EEG study17 cited