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Booking now or later: Do online peer reviews matter? · Study

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ArticleBooking now or later: Do online peer reviews matter?

Zili Zhang2018

OA

Articlebronze2018

Booking now or later: Do online peer reviews matter?

Zili Zhang · Sai Liang · Hengyun Li

114 citations·0/0 files stored·International Journal of Hospitality Management

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Sharing Economy and Platforms

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 2010Signaling Theory: A Review and Assessment 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1961The Economics of Information 1985Influence : science and practice 2004Using Online Conversations to Study Word-of-Mouth Communication 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

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2022Responding to negative reviews? The interplay of management response strategy and service failure type

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Details

Year2018

Typearticle

Published2018-06-28

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations114

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijhm.2018.06.024

openalex_workW2811044733

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