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Erzählen statt informieren – Das Potenzial von Storytelling in der Innovationskommunikation von B2B-Unternehmen
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Erzählen statt informieren – Das Potenzial von Storytelling in der Innovationskommunikation von B2B-Unternehmen (2014)Erzählen statt informieren – Das Potenzia…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Einführung in die Erzähltheorie (2016)Einführung in die Erzähltheor…Theorie der wirtschaftlichen Entwicklung. (2013)Theorie der wirtschaftlichen …Kommunikation als Erfolgsfaktor im Innovationsmanagement (2009)Kommunikation als Erfolgsfakt…Business-to-Business Marketing (2007)Business-to-Business MarketingOpen Innovation (2006)Open InnovationTheorie der wirtschaftlichen Entwicklung (2003)Theorie der wirtschaftlichen …Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open Innovation: The New Impe…Networks of Innovation: Change and Meaning in the Age of the Internet (2003)Networks of Innovation: Chang…Narrative Impact (2003)Narrative ImpactIn the Mind's Eye Transportation-Imagery Model of Narrative Persuasion (2003)In the Mind's Eye Transportat…Diffusion of innovations. (2003)Diffusion of innovations.Seven Models of Framing: Implications for Public Relations (1999)Seven Models of Framing: Impl…Framing: Toward Clarification of a Fractured Paradigm (1993)Framing: Toward Clarification…Rundfunk und Fernsehen (1986)Rundfunk und FernsehenThe New Journalism (1973)The New JournalismStil und Semantik im Storytelling (2019)Stil und Semantik im Storytel…Storytelling als Textmuster auf dem Weg zur Etablierung (2017)Storytelling als Textmuster a…The Agenda-Setting Function of Mass Media (1972)Choices, values, and frames. (1984)Is Anyone Responsible? (1991)Framing as a Theory of Media Effects (1999)Framing Theory (2007)Choices, Values, and Frames (2013)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)The Constructionist Approach to Framing: Bringing Culture Back In (2006)How do the news media frame crises? A content analysis of crisis news coverage (2009)The Handbook of Crisis Communication (2010)The Strength of Weak Ties (1973)User Acceptance of Information Technology: Toward A Unified View1 (2003)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Business Model Innovation: Opportunities and Barriers (2009)The Business Model: Recent Developments and Future Research (2011)Localised learning and industrial competitiveness (1999)Regions, Globalization, Development (2003)Entry regulation as a barrier to entrepreneurship (2006)Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Automated Text Analysis for Consumer Research (2017)Innovation and diffusion in small firms: Theory and evidence (1994)Financial Markets and the Allocation of Capital (1999)New Frontiers in Social Innovation Research (2015)Organizing for Innovation in the Digitized World (2012)Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Ecosystem as Structure (2016)Exemplification Theory: Judging the Whole by Some of Its Parts (1999)Mass media and the concept of interactivity: an exploratory study of online forums and reader email (2000)Men Are from Mars, Women Are from Venus? Examining Gender Differences in Self-Presentation on Social Networking Sites (2011)
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2017
Storytelling als Textmuster auf dem Weg zur Etablierung
3 cited
  • 2019Stil und Semantik im Storytelling2 cited