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Hispanic-targeted Advertising
14 references·1 citing·50 second hop
Hispanic-targeted Advertising (2002)Hispanic-targeted AdvertisingAttitudes Toward Marketing Practices: The Effects Of Ethnic Identification (2011)Attitudes Toward Marketing Pr…Why a Brand’s Most Valuable Consumer is the Next One It Adds (2002)Why a Brand’s Most Valuable C…Ethnic Identification on Adolescents’ Evaluations of Advertisements (2001)Ethnic Identification on Adol…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective (1994)Exploring Language Effects in…The Effects of Hispanic Subcultural Identification on Information Search Behavior (1992)The Effects of Hispanic Subcu…Choice of English vs. Spanish Language in Advertising to Hispanics (1992)Choice of English vs. Spanish…The Effects of Actors' Race in Commercial Advertising: Review and Extension (1991)The Effects of Actors' Race i…An Analysis of the Tradeoff between Advertising and Price Discounting (1991)An Analysis of the Tradeoff b…Getting the most out of advertising and promotion. (1990)Getting the most out of adver…The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986)The Intensity of Ethnic Affil…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment. (1978)Salience of ethnicity in the …The ‘Spanglification’ of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish‐only and Dual Language Magazines (2005)The ‘Spanglification’ of Adve…The attraction paradigm (1972)Research with Hispanic Populations (1991)An integrative framework for cross‐cultural consumer behavior (2001)Beyond national culture: implications of cultural dynamics for consumer research (2006)TARGET PRACTICE: AN ORGANIZATIONAL IMPRESSION MANAGEMENT APPROACH TO ATTRACTING MINORITY AND FEMALE JOB APPLICANTS (2006)Ethnic Groups and Boundaries: The Social Organization of Culture Difference (1970)The Role of Culture in Health Communication (2004)Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality. (2009)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)The Self Concept (1962)Trait salience in the spontaneous self-concept. 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this work references cited by second hop

References

  • 1978Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment.655 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption500 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1994Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective247 cited
  • 2001Ethnic Identification on Adolescents’ Evaluations of Advertisements203 cited
  • 1991An Analysis of the Tradeoff between Advertising and Price Discounting201 cited
  • 1991The Effects of Actors' Race in Commercial Advertising: Review and Extension195 cited
  • 1990Getting the most out of advertising and promotion.172 cited
  • 2011Attitudes Toward Marketing Practices: The Effects Of Ethnic Identification66 cited
  • 1992The Effects of Hispanic Subcultural Identification on Information Search Behavior38 cited
  • 2002Why a Brand’s Most Valuable Consumer is the Next One It Adds37 cited
  • 1992Choice of English vs. Spanish Language in Advertising to Hispanics28 cited

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Cited by

  • 2005The ‘Spanglification’ of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish‐only and Dual Language Magazines18 cited