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Information technology and e-business marketing strategy · Study

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ArticleInformation technology and e-business marketing strategy

Mohamad Reza Sanaei2018

Article2018

Information technology and e-business marketing strategy

Mohamad Reza Sanaei · Farzad Movahedi Sobhani

28 citations·0/0 files stored·Information Technology and Management

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Information Technology Governance and Strategy Marketing and Advertising Strategies Digital Innovation in Industries

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1979A Paradigm for Developing Better Measures of Marketing Constructs 1978Organizational Strategy, Structure, and Process

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Year2018

Typearticle

Published2018-07-10

VenueInformation Technology and Management

ISSN-L1385-951X

Languageen

Citations28

Files0 public / 0

ShelfInformation Technology Governance and Strategy

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doi10.1007/s10799-018-0289-0

openalex_workW2827412945

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