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ArticleA strategy implementation perspective of market orientation

Christian Homburg2003

Article2003

A strategy implementation perspective of market orientation

Christian Homburg · Harley Krohmer

209 citations·0/0 files stored·Journal of Business Research

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 1988Structural equation modeling in practice: A review and recommended two-step approach.2004Firm resources and sustained competitive advantage 1988On the Evaluation of Structural Equation Models 1990Comparative fit indexes in structural models.1985Competitive Advantage: Creating and Sustaining Superior Performance 1977Estimating Nonresponse Bias in Mail Surveys

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2010The impact of different types of market orientation on product innovation performance 2014The Mediating Role of Strategic Orientations on the Relationship between Ambidexterity‐Oriented Decisions and Innovative Ambidexterity 2020Digital engagement strategies and tactics in social media marketing 2011International strategy and performance—Clustering strategic types of SMEs 2010Implementing competitive strategies: the role of responsive and proactive market orientations

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Year2003

Typearticle

Published2003-06-02

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations209

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/s0148-2963(03)00069-9

openalex_workW1992619210

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2008

The implementation of a market orientation

2020Strategy implementation: A review and an introductory framework

2010The effect of market orientation on innovation speed and new product performance