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Harley Krohmer · Study
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Author
Harley Krohmer
21 works
· latest 2019
· 2 institutions
cluster: provisional
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21
Citations
4,803
Works here
21
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Most cited in this library
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
2011 · 1,328 citations
Marketing's Influence within the Firm
1999 · 533 citations
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches
2011 · 443 citations
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
2016 · 272 citations
Strategic consensus and performance: the role of strategy type and market-related dynamism
1999 · 258 citations
Works
21 shown
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?
Journal of Brand Management
·
2019
·
6 authors
61
citations
The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer
Journal of the Association for Consumer Research
·
2018
·
5 authors
32
citations
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
Journal of Marketing
·
2016
·
4 authors
272
citations
Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2015
·
2 authors
·
chapter
191
citations
Service Brand Relationship Quality
Journal of Service Research
·
2014
·
4 authors
127
citations
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Journal of Marketing
·
2011
·
4 authors
1,328
citations
Implementing an intended brand personality: a dyadic perspective
Journal of the Academy of Marketing Science
·
2011
·
4 authors
·
Open access
102
citations
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches
SSRN Electronic Journal
·
2011
·
4 authors
·
preprint
·
Open access
252
citations
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches
Journal of Marketing Research
·
2011
·
4 authors
443
citations
Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes
Journal of International Marketing
·
2009
·
4 authors
45
citations
Marketing Management : A Contemporary Perspective
·
2009
·
3 authors
62
citations
Configurations of Marketing and Sales: A Taxonomy
Journal of Marketing
·
2008
·
3 authors
257
citations
Die Fliegenpatsche als Instrument des wissenschaftlichen Dialogs
·
2004
·
2 authors
17
citations
A strategy implementation perspective of market orientation
Journal of Business Research
·
2003
·
2 authors
209
citations
Marketingmanagement
Gabler Verlag eBooks
·
2003
·
2 authors
·
book
201
citations
Internationales Marketing
Gabler Verlag eBooks
·
2003
·
2 authors
·
chapter
40
citations
Customer Satisfaction in Transnational Buyer–Supplier Relationships
Journal of International Marketing
·
2002
·
4 authors
143
citations
Should marketing be cross-functional? Conceptual development and international empirical evidence
Journal of Business Research
·
2002
·
2 authors
186
citations
Marketing's Influence within the Firm
Journal of Marketing
·
1999
·
2 authors
533
citations
Strategic consensus and performance: the role of strategy type and market-related dynamism
Strategic Management Journal
·
1999
·
2 authors
258
citations
Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Deutscher Universitätsverlag eBooks
·
1999
·
1 author
·
book
44
citations