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A Market Segmentation Strategy for Developing an ASP Business · Study

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ChapterA Market Segmentation Strategy for Developing an ASP Business

Wendy L. Currie2002

Chapter2002

A Market Segmentation Strategy for Developing an ASP Business

Wendy L. Currie · Philip Seltsikas

17 citations·0/0 files stored·Springer eBooks

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Outsourcing and Supply Chain Management Cloud Computing and Resource Management Digital Platforms and Economics

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References

1999A critical success factors model for ERP implementation 1998Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology 1995How to manage an IT outsourcing alliance 1997Achieving Success in Information Systems Outsourcing 2021Strategic Outsourcing 1999A Critical Success Factors Model for Enterprise Resource Planning Implementation 1995The management of partnering development in I/S outsourcing 2001Exploring the supply-side of IT outsourcing: evaluating the emerging role of application service providers

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2005A state-transition approach to application service provider client-vendor relationship development 2003Market entry strategies of application service providers: identifying strategic differentiation

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2003Evaluating the application service provider (ASP) business model: the challenge of integrationother · 6 shared references 2006Managing Flexibility in Outsourcingarticle · 5 shared references 2001Exploring the supply-side of IT outsourcing: evaluating the emerging role of application service providersarticle · 4 shared references 2000IT outsourcing: frameworks for conceptualizing practice and perceptionarticle · 4 shared references 2005Information systems outsourcing success factors: a review and some resultsarticle · 4 shared references 2001DELIVERING BUSINESS CRITICAL INFORMATION SYSTEMS THOUGH APPLICATION SERVICE PROVIDERS: THE NEED FOR A MARKET SEGMENTATION STRATEGYarticle · 4 shared references

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Year2002

Typechapter

Published2002-01-01

VenueSpringer eBooks

Languageen

Citations17

Files0 public / 0

ShelfOutsourcing and Supply Chain Management

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doi10.1007/978-3-662-04754-5_21

openalex_workW284583350

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