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The Untapped Potential of the Gaming Community: Narrative Review
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References

  • 2016Social Capital, Trust, and Firm Performance: The Value of Corporate Social Responsibility during the Financial Crisis4,020 cited
  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,514 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited
  • 2009Priming effects of television food advertising on eating behavior.1,011 cited
  • 2016Gamification and Mobile Marketing Effectiveness545 cited
  • 2003Sense of Virtual Community: A Conceptual Framework and Empirical Validation523 cited
  • 2016The efficacy of nudge theory strategies in influencing adult dietary behaviour: a systematic review and meta-analysis498 cited
  • 2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games484 cited
  • 2008Playing online games against computer- vs. human-controlled opponents: Effects on presence, flow, and enjoyment452 cited
  • 2001Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com423 cited
  • 2008Serious Video Games for Health: How Behavioral Science Guided the Development of a Serious Video Game366 cited
  • 2006The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names

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269 cited
  • 2010Association of Short Sleep Duration with Weight Gain and Obesity at 1-Year Follow-Up: A Large-Scale Prospective Study263 cited
  • 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents246 cited
  • 2006Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game231 cited
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