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Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media
16 references·4 citing·46 second hop
Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media (2018)Employer Branding in the Digital Era Attr…Marketing 3.0: From Products to Customers to the Human Spirit (2018)Marketing 3.0: From Products …Technology vs. Humanity (2017)Technology vs. HumanityThe Digital Workforce and the Workplace of the Future (2016)The Digital Workforce and the…Engaging People with Employer Branding (2016)Engaging People with Employer…Integrated Marketing Communication Capability and Brand Performance (2014)Integrated Marketing Communic…Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence (2013)Internal marketing, internal …Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration (2012)Corporate Brand Management Im…Universia Business Review (2010)Universia Business ReviewMarketing 3.0 (2010)Marketing 3.0Employer Branding: A Study of Its Relevance in India (2010)Employer Branding: A Study of…Brand Relevance: Making Competitors Irrelevant (2010)Brand Relevance: Making Compe…“Both sides now”: aligning external and internal branding for a socially responsible era (2009)“Both sides now”: aligning ex…Measuring Brand Value in an Equilibrium Framework (2008)Measuring Brand Value in an E…Evolution of Branding Theory and Its Relevance to the Independent Retail Sector (2006)Evolution of Branding Theory …The Future of Leadership in Learning Organizations (2000)The Future of Leadership in L…The employer brand (1996)The employer brandDigital wind of changes: navigating competitiveness in the maritime sector through the transformation in human resource development (2024)Digital wind of changes: navi…University brand as an employer: demystifying employee attraction and retention (2020)University brand as an employ…The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers (2020)The Employer Branding Creatio…Employer branding at armed forces: current and potential employees’ perspective (2020)Employer branding at armed fo…Brands and Branding: Research Findings and Future Priorities (2006)Building theories from case study research (2009)Corporate brand orientation: What is it? 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References

  • 1996The employer brand1,246 cited
  • 2016The Digital Workforce and the Workplace of the Future732 cited
  • 2000The Future of Leadership in Learning Organizations679 cited
  • 2018Marketing 3.0: From Products to Customers to the Human Spirit618 cited
  • 2010Marketing 3.0546 cited
  • 2014Integrated Marketing Communication Capability and Brand Performance229 cited
  • 2010Universia Business Review191 cited
  • 2010Brand Relevance: Making Competitors Irrelevant132 cited
  • 2012Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration124 cited
  • 2008Measuring Brand Value in an Equilibrium Framework109 cited
  • 2013Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence103 cited
  • 2016Engaging People with Employer Branding71 cited
  • 2009“Both sides now”: aligning external and internal branding for a socially responsible era70 cited
  • 2017Technology vs. Humanity64 cited
  • 2010Employer Branding: A Study of Its Relevance in India55 cited
  • 2006Evolution of Branding Theory and Its Relevance to the Independent Retail Sector

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42 cited

Cited by

  • 2020The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers20 cited
  • 2020Employer branding at armed forces: current and potential employees’ perspective20 cited
  • 2020University brand as an employer: demystifying employee attraction and retention18 cited
  • 2024Digital wind of changes: navigating competitiveness in the maritime sector through the transformation in human resource development8 cited