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Marketing-Management
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Marketing-Management (1999)Marketing-ManagementThe Analysis Effect of Brand Identity and Brand Image toward Brand Satisfaction and Brand Loyalty of Chocolate Product in Samarinda (2022)The Analysis Effect of Brand …Kundenzufriedenheit als Steuerungsinstrument in einem Versicherungsunternehmen – nur Schall und Rauch oder ökonomisch sinnvoll? (2017)Kundenzufriedenheit als Steue…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Building the service brand by creating and managing an emotional brand experience (2007)Brand equity, brand loyalty and consumer satisfaction (2011)
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  • 2022The Analysis Effect of Brand Identity and Brand Image toward Brand Satisfaction and Brand Loyalty of Chocolate Product in Samarinda5 cited
  • 2017Kundenzufriedenheit als Steuerungsinstrument in einem Versicherungsunternehmen – nur Schall und Rauch oder ökonomisch sinnvoll?5 cited

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