PENGARUH KARAKTERISTIK TOKO DAN PRODUK BAGI KONSUMEN DI INDONESIA TERHADAP PEMBELIAN IMPULSIF

Aditya Halim Perdana Kusuma Putra · Syahnur Said · Sabri Hasan

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles change. Impulsive behavior of puchases is influenced by product characteristics and store characteristics. The purpose of this study is to determine whether the characteristics of stores and products affect the consumer's impulse purchases at malls in Indonesia. This study examines as 435 respondents with descriptive quantitative approach. Questionnaire s are disseminat ed by online system. Data analysis us es a multiple linear regression. Results of this study shows the characteristics of the store and product characteristics significantly affect the impulsive buying. https://doi.org/10.26905/jmdk.v5i2.1640

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1991Time-inconsistent Preferences and Consumer Self-Control 1962The Significance of Impulse Buying Today 2003The product-specific nature of impulse buying tendency 2005How Does Shopping With Others Influence Impulsive Purchasing?2000Temptation and resistance: An integrated model of consumption impulse formation and enactment 2000Self-image – is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers 1998Socio-economic status, delay of gratification, and impulse buying 1996Objects, decision considerations and self-image in men's and women's impulse purchases

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