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Role of electronic word-of-mouth content and valence in influencing online purchase behavior
16 references·3 citing·38 second hop
Role of electronic word-of-mouth content and valence in influencing online purchase behavior (2018)Role of electronic word-of-mouth content …Business Research Methods (2022)Business Research MethodsNetworked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…Business Research Methods (2013)Business Research MethodsThe impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)The impact of electronic word…The qualitative content analysis process (2008)The qualitative content analy…Methods of data collection in qualitative research: interviews and focus groups (2008)Methods of data collection in…The logic of small samples in interview-based qualitative research (2006)The logic of small samples in…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Qualitative Data Analysis (2003)Qualitative Data AnalysisQualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Qualitative content analysis …Critical Issues in Qualitative Research Methods. (1994)Critical Issues in Qualitativ…Content analysis: Method, applications, and issues (1992)Content analysis: Method, app…Grounded theory research: Procedures, canons, and evaluative criteria (1990)Grounded theory research: Pro…How to use qualitative methods in evaluation (1987)How to use qualitative method…THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA (2023)THE INFLUENCE OF ELECTRONIC W…Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020)Effect of eWOM stimuli and eW…Differences between TripAdvisor and Booking.com in branding co-creation (2020)Differences between TripAdvis…Content Analysis in Communication Research. (1952)The Practice of Social Research. (1976)Content Analysis: An Introduction to its Methodology. (1984)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Thematic networks: an analytic tool for qualitative research (2001)Theory Building From Cases: Opportunities And Challenges (2007)A literature and practice review to develop sustainable business model archetypes (2013)The Discovery of Grounded Theory (2017)Qualitative Data Analysis: An Expanded Sourcebook (1994)Three Approaches to Qualitative Content Analysis (2005)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)Qualitative Content Analysis (2014)The Circular Economy – A new sustainability paradigm? (2016)Ethnography: Principles and Practice (1983)Qualitative research practice: a guide for social science students and researchers (2003)Doing Qualitative Research (2010)Systematic methodological review: developing a framework for a qualitative semi‐structured interview guide (2016)Directed qualitative content analysis: the description and elaboration of its underpinning methods and data analysis process (2018)Inductive/Deductive Hybrid Thematic Analysis in Mixed Methods Research (2022)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Medical Innovation: A Diffusion Study. (1967)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Understanding Customer Experience Throughout the Customer Journey (2016)Grounded Theory in Management Research (2003)Language and meaning: Data collection in qualitative research. (2005)Supply chain resilience in the global financial crisis: an empirical study (2011)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems (2014)Social media and entrepreneurship research: A literature review (2019)Sample Size for Survey Research: Review and Recommendations (2020)
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2,006 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
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    • 2020Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation94 cited
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    • 2023THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND BRAND TRUST ON ONLINE PURCHASE DECISIONS OF SKINCARE PRODUCTS IN LAZADA5 cited