A Message's Persuasive Features in Wikipedia's Article for Deletion Discussions

Lu Xiao

17 citations0/0 files storedInternational Conference on Social Media and Society (SMSociety)

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Wikis in Education and Collaboration Linguistics and Discourse Analysis Sentiment Analysis and Opinion Mining

Abstract

In this study, we examine indicators of an OOC comment's persuasive power in the context of Wikipedia's Article for Deletion (AfD) discussions. Our preliminary results are in general consistent with the previous persuasion studies in Reddit discussion. Compared to non-persuasive comments, persuasive comments used less pronouns, impersonal pronouns, had lower sentiment level, and scored higher on analytical thinking and lower on authentic category. We also have different findings from the Reddit studies. Specifically, length of a comment and the use of complicated words are not strong indicators of an AfD comment's persuasive power. Also, in the AfD discussions, persuasive comments scored higher on the use of power (relevant to status, dominance, social hierarchies) and risk categories (related to dangers, concerns, and things to avoid). We consider that the different discussion contexts, that is, Wikipedia AfD versus Reddit discussions, contribute to this observed difference.

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References

1957A Theory of Cognitive Dissonance 1986The Elaboration Likelihood Model of Persuasion 1981Distribution Theory for Glass's Estimator of Effect Size and Related Estimators 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1984Narration as a human communication paradigm: The case of public moral argument 1964Some Contemporary Approaches 1998Reconceptalizing change in the cognitive construction of knowledge 2004Discrete Emotions and Persuasion: The Role of Emotion-Induced Expectancies.

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2021An inclusive, real-world investigation of persuasion in language and verbal behavior 2019Analyzing Wikipedia Deletion Debates with a Group Decision-Making Forecast Model

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