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A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry
16 references·0 citing·42 second hop
A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry (2018)A CLV-Based Framework to Prioritize Promo…Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2016)Impact of Customer Relationsh…Customer churn prediction in the telecommunication sector using a rough set approach (2016)Customer churn prediction in …A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry (2016)A comparative analysis of dat…Customer relationship management capabilities (2012)Customer relationship managem…Decision Making in a Fuzzy Environment (2007)Decision Making in a Fuzzy En…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…Customers as assets (2003)Customers as assetsAn LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…A Fuzzy TOPSIS Method for Robot Selection (2003)A Fuzzy TOPSIS Method for Rob…The evaluation of airline service quality by fuzzy MCDM (2002)The evaluation of airline ser…FACILITY LOCATION SELECTION USING FUZZY TOPSIS UNDER GROUP DECISIONS (2002)FACILITY LOCATION SELECTION U…Predicting customer potential value an application in the insurance industry (2001)Predicting customer potential…Extensions of the TOPSIS for group decision-making under fuzzy environment (2000)Extensions of the TOPSIS for …Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Multiple Objective Decision Making ― Methods and Applications: A State-of-the-Art Survey (1979)Multiple Attribute Decision Making: Methods and Applications (1981)Fuzzy sets (1996)Fuzzy TOPSIS method based on alpha level sets with an application to bridge risk assessment (2005)Developing a fuzzy TOPSIS approach based on subjective weights and objective weights (2008)A state-of the-art survey of TOPSIS applications (2012)Fuzzy sets (1965)Decision-Making in a Fuzzy Environment (1970)A fuzzy approach for supplier evaluation and selection in supply chain management (2005)Extension of TOPSIS to Multiple Criteria Decision Making with Pythagorean Fuzzy Sets (2014)Zero defections: quality comes to services. (1990)Intangibles: Management, Measurement, and Reporting (2001)The Loyalty Effect (2001)Customer Metrics and Their Impact on Financial Performance (2006)Service-Dominant Logic (2014)Customer lifetime value research in marketing: A review and future directions (2002)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Manage Marketing by the Customer Equity Test (2010)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Customer lifetime valuation to support marketing decision making (1997)Marketing management: analysis. planning. implementation and control (2000)Future research directions in tourism marketing (2010)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Principles of Marketing (1972)The Commitment-Trust Theory of Relationship Marketing (1994)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Inequity In Social Exchange (1965)Developing Buyer-Seller Relationships (1987)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding Customer Experience Throughout the Customer Journey (2016)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Fuzzy multiple criteria decision-making techniques and applications – Two decades review from 1994 to 2014 (2015)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Automobile Prices in Market Equilibrium (1995)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Creating Enduring Customer Value (2016)L-fuzzy sets (1967)Fuzzy topological spaces (1968)
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References

  • 2007Decision Making in a Fuzzy Environment5,329 cited
  • 2000Extensions of the TOPSIS for group decision-making under fuzzy environment3,916 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2002The evaluation of airline service quality by fuzzy MCDM891 cited
  • 2006Modeling Customer Lifetime Value759 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 2003Customers as assets523 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry420 cited
  • 2003A Fuzzy TOPSIS Method for Robot Selection384 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study359 cited
  • 2002FACILITY LOCATION SELECTION USING FUZZY TOPSIS UNDER GROUP DECISIONS308 cited
  • 2001Predicting customer potential value an application in the insurance industry234 cited
  • 2016Customer churn prediction in the telecommunication sector using a rough set approach222 cited
  • 2016A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry214 cited
  • 2012

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Customer relationship management capabilities
212 cited
  • 2016Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain176 cited
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