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Design of a CRM Level and Performance Measurement Model
14 references·1 citing·57 second hopsampled
Design of a CRM Level and Performance Measurement Model (2018)Design of a CRM Level and Performance Mea…Non-Parametric Approach to Measuring the Efficiency of Banking Sectors in European Union Countries (2018)Non-Parametric Approach to Me…Future challenges and areas of development for supply chain management (2018)Future challenges and areas o…Theoretical and methodical principles of managing enterprise sustainable development (2017)Theoretical and methodical pr…Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study (2017)Exploring the e-CRM – e-custo…Bankruptcy Prevention: New Effort to Reflect on Legal and Social Changes (2017)Bankruptcy Prevention: New Ef…Bankruptcy in Slovakia: international comparison of the creditor´s position (2017)Bankruptcy in Slovakia: inter…Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies (2016)Digital Marketing in Small an…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Critical factors of hospital adoption on CRM system: Organizational and information system perspectives (2009)Critical factors of hospital …Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…A CRM performance measurement framework: Its development process and application (2008)A CRM performance measurement…Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness (2007)Why sales reps should welcome…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…A model for evaluating the effectiveness of CRM using the balanced scorecard (2003)A model for evaluating the ef…Construction of influencing factor model for high-quality green development of Chinese industrial enterprises (2022)Construction of influencing f…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2003A model for evaluating the effectiveness of CRM using the balanced scorecard349 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2009Critical factors of hospital adoption on CRM system: Organizational and information system perspectives226 cited
  • 2008A CRM performance measurement framework: Its development process and application209 cited
  • 2017Bankruptcy Prevention: New Effort to Reflect on Legal and Social Changes204 cited
  • 2007Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness186 cited
  • 2018Non-Parametric Approach to Measuring the Efficiency of Banking Sectors in European Union Countries59 cited
  • 2017Theoretical and methodical principles of managing enterprise sustainable development46 cited
  • 2017Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study34 cited
  • 2017Bankruptcy in Slovakia: international comparison of the creditor´s position31 cited
  • 2018Future challenges and areas of development for supply chain management30 cited
  • 2016Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies

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  • 2022Construction of influencing factor model for high-quality green development of Chinese industrial enterprises10 cited