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Effect of brand popularity as an advertising cue on tourists’ shopping behavior · Study

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ArticleEffect of brand popularity as an advertising cue on tourists’ shopping behavior

Ji‐Hern Kim2018

Article2018

Effect of brand popularity as an advertising cue on tourists’ shopping behavior

25 citations·0/0 files stored·Journal of Destination Marketing & Management

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Consumer Retail Behavior Studies

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References

1985Measuring Consumer Involvement Profiles 1999Celebrity Endorsement: A Literature Review 1999A review and meta-analysis of country-of-origin research 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods 2002Participation and investment decisions in a retirement plan: the influence of colleagues’ choices 1995A comparative analysis of four scales of consumer involvement 2004Factors predicting the effectiveness of celebrity endorsement advertisements 2006Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions

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2021Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?2021The smartphone: The tourist’s on-site shopping friend. An extended cognitive, affective, normative model

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2015Progress in Shopping Tourismarticle · 8 shared references 2016Consumers’ Response to an Advertisement Using Brand Popularity in a Foreign Marketarticle · 8 shared references 2006Segmentation by craft selection criteria and shopping involvementarticle · 5 shared references 2021Retail shopping at airports: Making travellers buy againarticle · 5 shared references 2016Deconstructing the shopping experience of tourists to the Dubai Shopping Festivalarticle · 5 shared references 2012A Systematic Approach to Scale Development in Tourist Shopping Satisfactionarticle · 4 shared references

Details

Year2018

Typearticle

Published2018-07-15

VenueJournal of Destination Marketing & Management

ISSN-L2212-571X

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jdmm.2018.07.001

openalex_workW2884514970

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