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Effect of brand popularity as an advertising cue on tourists’ shopping behavior
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Effect of brand popularity as an advertising cue on tourists’ shopping behavior (2018)Effect of brand popularity as an advertis…Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency (2012)Passengers' shopping motivati…Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions (2006)Shopping risk perceptions: Ef…Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Justification Effects on Cons…Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market (2004)Tourist shopping preferences …Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…Participation and investment decisions in a retirement plan: the influence of colleagues’ choices (2002)Participation and investment …Souvenir buying intentions for self versus others (2001)Souvenir buying intentions fo…Shopping satisfaction for domestic tourists (2001)Shopping satisfaction for dom…Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes (2000)Nontarget Markets and Viewer …Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality? 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References

  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
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  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 2006Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions445 cited
  • 2000Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes330 cited
  • 2001Shopping satisfaction for domestic tourists321 cited
  • 1992The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers265 cited
  • 2001Souvenir buying intentions for self versus others241 cited
  • 1999Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?224 cited
  • 1996Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format

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208 cited
  • 2012Passengers' shopping motivations and commercial activities at airports – The moderating effects of time pressure and impulse buying tendency202 cited
  • 2004Tourist shopping preferences and expenditure behaviours: The case of the Taiwanese outbound market193 cited
  • Cited by

    • 2021Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?25 cited
    • 2021The smartphone: The tourist’s on-site shopping friend. An extended cognitive, affective, normative model12 cited